Central to our company’s creative vision
rise-from-ashes stories
We commit to uplift
an audience
with the freedom to inspire, empower, and, at THE heart, celebrate the beauty and complexities of life itself.
who we are
Gil Martinez
Co-FounderAn award-winning filmmaker with vast industry experience across both the creative and business sides of production. He began his career as an actor before transitioning into a multifaceted director, writer, and producer, notably winning Best Director at the New York International Film and Video Festival for Just for the Time Being and producing the top-rated NBC movie Abduction of Innocence. A collaborative leader who trained across Disney/ABC, Gil excels at delivering scheduled content, building strong creative teams, and a passion for life-changing real-life stories.
Co-FounderCraig cheek
A former Nike VP/GM who spent 26 years leading major divisions, including North America, Greater China, and global team sports. Since retiring in 2016, he has focused on transformative ventures as the founder of the Portland Diamond Project—an initiative to bring Major League Baseball to Portland. As a film producer, Craig demonstrates a strong ability to lead critical productions, builds strategic distribution alliances. Today he drives growth, curation, and storytelling for asONE Films. He also serves on multiple community, education, and philanthropic boards.